Why I switched from Mad Mimi to ConvertKit for Email Marketing
About six months in the past I made the swap from MadMimi to ConvertKit. Since I share the small print and breakdown of my running a blog earnings and bills, I’ve had a lot of individuals ask why I made the swap. In spite of everything, MadMimi is considerably cheaper, and I’m identified for running a blog on a price range. Hopefully this put up will reply your burning questions on electronic mail advertising and marketing and make it easier to determine what service is finest for you.
Wait, did the time period “electronic mail advertising and marketing” throw you off? Although I’m not a “marketer” within the conventional sense, I assume you might say I’m “advertising and marketing” my weblog to my readers. Primarily, an electronic mail advertising and marketing service permits me to ship emails to my subscribers. You possibly can’t ship emails to hundreds of individuals by way of your common gmail account, !
Once I very first began my weblog, I collected emails by way of the Jetpack wordpress plugin. These subscribers routinely acquired my new posts through electronic mail, however I had no option to contact my readers other than posting on my weblog.
After ten months of running a blog, I sought out an electronic mail service supplier.
Mad Mimi was my first choose
As you may think, value was one of many most important deciding elements in selecting my electronic mail supplier at first. Once I began with Mad Mimi, they allowed you to have numerous subscribers without cost (it was at the very least a thousand, perhaps two). Presently you get 100 free contacts with limitless emails. As soon as you’re to the purpose of paying their charges are cheaper than comparable companies.
Along with the cheap pricing, I favored how Mad Mimi’s emails regarded. They have been very newsletter-y and cutesy with little or no effort. The consumer interface was very user-friendly and easy to make use of.
Once I began with Mad Mimi, I simply had them ship our my RSS feed, so my subscribers simply acquired my new posts (or an excerpt that cuts off after a set size). The RSS emails are fully automated, which is actually handy.
One other plus is that Mad Mimi is subscriber-centric. That signifies that every electronic mail subscriber solely counts as one individual even when they’re on a number of lists or signed up for a number of freebies. For instance, when you join my free Smash Debt Course, my Information to Getting a Month Forward Financially, and also you join my running a blog earnings experiences, you continue to solely rely as one subscriber.
In MailChimp and Aweber, you need to pay for every listing or opt-in supply that an individual indicators up for. So in my instance above, you’d rely as three subscribers, not only one.
So Mad Mimi had some nice issues going for it. I must also add that the help was fabulous too. I’m not one to contact help usually, however I had an amazing expertise with the assistance they gave me.
However there have been issues I didn’t love about Mad Mimi too
Considered one of my most important beefs with Mad Mimi was with their opt-in varieties. One of the crucial efficient placements of an opt-in field is on the finish of your weblog put up, however there wasn’t a easy option to put an opt-in type on the finish of my posts with Mad Mimi. You had to make use of a 3rd celebration service or plugin (or do some coding) for that functionality.
Plus, Mad Mimi’s opt-in packing containers, known as webforms, usually are not very customizable. They don’t seem to be responsive. Your rectangle can both have a background coloration with textual content or get replaced with a picture. Mine at all times regarded very selfmade.
Mad Mimi additionally had very unimpressive “touchdown pages” when you may even name them that. For instance, if I needed to say my e-newsletter or opt-in freebie within the textual content of a put up or an electronic mail, a reader would click on and land on a complete web page with my boring little opt-in type on a clean background.
As a result of the consumer interface is so pleasant, there are some choices that aren’t available. For instance, there isn’t an choice to re-send to individuals who didn’t open and there isn’t a option to simply entry a listing of people that haven’t opened your emails in a sure time frame (so you possibly can ship a re-engagement electronic mail or drop them out of your listing). I’ve heard that you could contact help and they’re going to run these lists for you, however I’m a DIY kinda lady who doesn’t like “bothering” others for assist, I simply wish to do it myself.
One of many first wins for ConvertKit, at the very least for me, was that you could simply insert opt-in packing containers on the backside of weblog posts. Actually, you possibly can simply select which of your opt-in gives you wish to show on the backside of your put up with ConvertKit’s WordPress plugin. It’s merely a matter of choosing the shape you need from a drop down menu in your put up editor. If you arrange the plugin you’ll selected the default type that may present on the backside of all of your posts. From there you possibly can simply change the put up backside opt-in supply on particular person posts.
With electronic mail packages like Gmail, posts get sorted into tabs. You don’t wish to get caught within the promotion tab. Emails which are extra newsletter-y usually tend to get despatched to the promotions tab and get misplaced, or worse, get despatched to spam and by no means be seen. Since ConvertKit emails are text-based (no fairly electronic mail templates), they’ve a greater probability at touchdown the place you need them to. They give the impression of being extra like an electronic mail from a buddy somewhat than advertising and marketing materials. Moreover, ConvertKit provides you the choice to change the topic and resend to individuals who didn’t open the preliminary electronic mail.
One of many cool options of ConvertKit that makes it extra superior than comparably-priced companies, is the benefit with which you’ll be able to “tag” subscribers primarily based on their pursuits and actions. The sky is the restrict right here! You possibly can tag subscribers primarily based on the hyperlinks that they click on out of your emails, the gives they opt-in for, or the merchandise they purchase from you. You possibly can even let readers let you know how they wish to be tagged primarily based on the totally different matters that you just cowl in your weblog, so your emails are extra focused and due to this fact higher obtained.
ConvertKit additionally integrates with different in style companies like Gumroad, Shopify, and LeadPages (and lots of extra). Meaning when individuals purchase my e book by way of Gumroad they’re routinely added to ConvertKit and given a tag that I designate for purchasers. If I wish to let purchasers learn about a associated product or a second version, or perhaps I simply wish to coach them by way of profiting from their buy, I can simply contact them.
Or perhaps in an affiliate marketing campaign, I wish to ship an electronic mail solely to the individuals who beforehand clicked on a sure hyperlink. I believe forward about that risk and begin monitoring these hyperlink clicks with a tag (you do must suppose forward and do that beforehand with an automation in order that ConvertKit is aware of you wish to collect the info). Monitoring what subscribers are considering is actually highly effective.
In a product launch or gross sales funnel, it’s actually fantastic (and an amazing service to your subscribers) to have the ability to exclude subscribers from emails a couple of product they already bought from you. With ConvertKit it’s easy to incorporate (and exclude) whoever you wish to see (or not see) sure emails. This type of segmentation is just too complicated for MadMimi or the same service.
I ought to point out that, like Mad Mimi, ConvertKit is subscriber-centric, which means you aren’t charged a number of instances for people who’re on a number of lists (you may get my e-newsletter, each put up, and running a blog emails and also you’ll simply rely as one subscriber). That is not the case with MailChimp and a number of the different list-centric companies, which find yourself inflating your listing measurement so that you pay extra. It’s an enormous purpose to modify for individuals coming from MailChimp.
ConvertKit has highly effective automated sequences and gross sales funnels. That’s one of many most important causes ConvertKit was created. Mad Mimi calls them “drip campaigns,” MailChimp calls them “auto responders,” and ConvertKit calls them “sequences.” They’re very easy to work with and manage. There’s a lot you are able to do with these! I exploit a sequence for my free 7-day Smash Debt Course. When subscribers end the course, they get added to my common e-newsletter (I allow them to know this, after all).
Switching to ConvertKit
I did a number of analysis earlier than making the swap as a result of the worth enhance was an expense I might be seeing on a month-to-month foundation (versus a one-time purchase). I needed to make sure that ConvertKit could be price it.
Actually, I solely moved one among my lists (my Behind-the-Scenes-Running a blog listing) over at first so I might check out ConvertKit and actually get the cling of it for the primary month. As well as I had new subscribers for my most important listing coming by way of ConvertKit (whereas sustaining MadMimi). After a month of overlap, I used to be prepared to maneuver my total listing. Most individuals most likely transfer their total listing without delay, I simply needed to make certain.
It was really simpler than I believed it could be. ConvertKit gives a lot of helps, movies and tutorials so that you can make the transition and studying a brand new system simpler.
I knew I might be promoting extra merchandise within the close to future, each mine and ones that I might be an affiliate for, so I knew the concentrating on and segmenting could be precious. They usually have been!
Is ConvertKit an excellent match for you?
Whereas I clearly love ConvertKit, it’s not essentially the precise alternative for everybody.
ConvertKit isn’t excellent. It’s nonetheless a piece in progress, because it’s nonetheless a reasonably new product and firm. The good half about that is they’re very open to listening to and implementing consumer concepts into what they’re doing. I even had a priority as soon as that changed into a change.
One of many areas the place ConvertKit is missing is their experiences and analytics. For instance, I can’t see what number of instances every totally different hyperlink in my e-newsletter was clicked, simply the variety of subscribers who clicked on some hyperlink/hyperlinks within the e-newsletter. I’ve heard that extra detailed reporting is within the works. If you’re tremendous into analytics, then you definately would possibly wish to look ahead to these options or higher but, give your enter.
If you’re a model new blogger, then you definately may not be prepared (or have the funds) for all the performance of ConvertKit. I might go along with a free or low-cost choice to begin amassing emails at first.
Should you’re rising shortly and have cash in your running a blog price range, then getting an amazing electronic mail advertising and marketing service needs to be one of many first belongings you spend money on since your listing actually has the ability to develop your earnings greater than different platform like social media.
Additionally, if you have already got a product to promote, like an book, ecourse, or a bodily product, then it’s most likely time to get critical about rising and utilizing your electronic mail listing with ConvertKit.
How about you?
- What electronic mail advertising and marketing service do you utilize and why do you like it?
Do you actually know your readers?
I used to be shocked by the outcomes of my first reader survey! The surprises I encountered have modified my technique to develop my weblog!
Sadly, I waited three years to find these secrets and techniques. That is means too lengthy! Do not make my errors!
You may get all the small print within the Reader Survey Surprises report.
Plus, you may get my Behind-the-Scenes Running a blog emails the place I share month-to-month running a blog earnings and expense experiences, running a blog ideas, and encouragement!